Patricia Friar

Patricia is Sr. Marketing Consultant with 20 years entrepreneurial experience developing & executing Go-To-Market strategies and tactics to bring companies success. Metrics driven—from market analysis and positioning to targeted, cost-effective marketing programs that reach and convert prospects to customers. 

She is an expert in branding, inbound & outbound marketing, social strategies, PR/AR, sales enablement, channel partner programs, pricing & packaging. 

Her focus is on Cloud, Big Data, SaaS, Mobile Apps, IT infrastructure software, Internet security, eCommerce, search engines, storage and servers. She was involved in bringing 10 early-stage companies to market, 3 turn-arounds, 6 successful acquisitions & 1 IPO.

 

Patricia is a graduate of Cornell University.

 

She lives in Austin and has raised three kids.  She enjoys charities, cooking, dining and fine wines.